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Before you start, work with the group to explain the process and ensure everyone is aligned with the why’s and how’s of the session. How does your company make money? What value are your customers willing to pay?Ĭonducting a Business Model Canvas Sessionįilling out a business model canvas is ideally suited for small team in a workshop environment. What are your company’s costs? Which key resources/ activities are most expensive? What is the structure of your business? Is it cost-driven or value-driven? What is the structure of your costs? Are they fixed or variable costs? Are there additional costs to running a business? These can include legal costs, insurance costs, etc. Key partners are external companies you may need to carry out business activities. These are people in your network who can help you. They include office space, computers, hosting, people, internet connection, and electricity, among other things. These are the things you need to perform your business activities. What does your business do to achieve the value proposition for your customers? Some examples include consulting, designing, web development, baking, or driving. The value proposition provides value through various elements such as newness, performance, customization, “getting the job done,” design, brand/status, price, cost reduction, risk reduction, accessibility, and convenience/usability. Key proposition is what distinguishes a company from its competitors.

How will the business get new customers, how will the business keep customers purchasing or using its services, and how will it grow its revenue from its current customers? Value What kind of relationship do you want to have with your customer? Is it transactional, personal, automated, self-service, or community-oriented? How do you deliver your value proposition to customers? How are you going to meet them and tell them about your proposition? Where are your customers? The channel is a pathway of communication that links a community to the business (i.e social media, email marketing, networking, etc.)Ĭustomer Relationships are defined by how a business interacts with its customers.

Customer segmentation can be categorized by demography, geography, social class, financial class, personalities, etc.Ĭhannels. While you may want a large customer base, focus on who will buy your product first. This area identifies which customers the business tries to serve. Let’s have a look at what each area means for your start-up. The Business Model Canvas is divided into four sections: Customers, Value, Infrastructure, and Finances.
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īusiness Model Canvas Template Download Understanding the Business Model Canvas for Start-ups
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My aim is to get you excited, get you thinking about the business model, and ideally how you could design your own business model to crack and disrupt any of the business models listed here.A start-up may find initial success selling one or two products to a small customer base without being too detailed in their business planning. In each example, there is definitely more than can be said.

As such they draw on my 20+ years of business and startup experience – and having done thousands of business models for startups and entrepreneurs. The examples on these pages are aimed at giving an introduction to the company from a business model perspective. You can also download the business model examples for your own use. In most cases, you get the completed business model canvas, a video of between 5 and 30 minutes talking through some key features of the business model, and often a 700 – 1,000 word summary of the business model.

Here are a number of business model examples of technology companies. Over the years I have looked at a lot of business models using the business model canvas. And show I do with over 30 business models of high growth companies, normally with accompanying commentary of how the business model works, and why it is so successful. What’s a business model? It’s always better to show than tell.
